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Nicotine in a VELO pouch? Surprising. No smoke, ash*, or charging? Convenient.
VELO nicotine pouches are an alternative to cigarettes, vapes, or nicotine patches. Many users prefer them as a low-maintenance, smoke-free* option that can be used indoors and hands-free - without affecting those around them.
Why do people choose VELO pouches over other nicotine sources? It’s simple. Some nicotine consumers prefer them as a low-tech, smoke-free* alternative to vaping and cigarettes that can be used indoors and hands-free without disturbing the people around you.
NEW
Price:
€7.00
Price:
From €5.50
Price:
From €5.50
Price:
From €5.50
Price:
€7.00
Price:
€7.00
Price:
From €5.50
Price:
From €5.50
Price:
From €5.50
Price:
€7.00
Price:
€7.00
Price:
€7.00
How do nicotine pouches work?
VELO nicotine pouches are easy to use; open the lid, place a pouch between your upper lip and gum, and enjoy the tingling sensation as nicotine and flavour are released over 30 minutes. Learn more about how nicotine pouches work in our guide: how to use nicotine pouches.
VELO pouches deliver nicotine without smoke, vapour, or smell*. The nicotine is absorbed through the gums. When you’re done, remove the pouch and dispose of it responsibly.
Because they’re discreet and easy to use, Nicotine pouches are ideal for use on the go—even indoors—without needing to step outside like you would with smoking or vaping.
What are our nicotine pouches made from?
VELO pouches contain just a few ingredients: There’s nicotine (of course), and we use a tobacco-free*, pharmaceutical-grade nicotine polymer. We add plant-based ingredients to bulk the product and make it a comfortable size. Food-grade flavourings and sweeteners give VELO pouches their distinct flavours, from a blast of cool mint to a burst of zesty lime.
These ingredients give VELO pouches their signature flavours—from refreshing mint to zesty lime.
Want to know more about how VELO pouches are made and their ingredients in our guide.
Tips for using VELO pouches
As with any nicotine product, it’s important to use VELO pouches responsibly. Here are a few tips to keep in mind:
- Don’t use a pouch for more than 30 minutes
- Choose a nicotine strength that suits your experience—start low if you’re new
Shop VELO Tropical Ice Nicotine Pouches
- Keep pouches in their original packaging and seal the lid tightly
- Check local regulations before travelling with nicotine pouches
How to choose VELO pouches
VELO pouches come in various nicotine strengths, ranging from 4 to 17mg. Use our dot system to find the right strength for you - fewer dots mean less nicotine, while six dots being our max strength nicotine pouches. VELO pouches also come in a variety of different flavour profiles. including fruit and mint. Learn more about how to choose the right nicotine pouch for you in our helpful guide.
Fewer dots means less nicotine; learn more about how the VELO dot system works in our nicotine guide.
New to nicotine pouches? Start with our VELO guide to nicotine pouches to find out more.
*This product is not risk-free and contains nicotine, an addictive substance.
Fresh coffee followed closely, chosen by 27% of respondents. It was the top pick in cities like Plymouth (35%), Sheffield (32%) and Leeds (31%). In third place was freshly cut grass, selected by 24% of people surveyed. This outdoor scent was especially popular in urban areas- Brighton (35%), Liverpool (34%) and Nottingham (26%) all ranked it highly.
The best outdoor smells
This category looked at some of the most common smells associated with spending time outdoors.
We looked at common outdoor scents to see which ones people missed most. Freshly cut grass was the clear favourite (24%), ahead of the salty seaside air (19%), smoky BBQs (9%) and the smell of rain (8%).
Women were slightly more likely to favour fresh outdoor smells than men (25% vs 22%).
The best smells linked to nicotine pouch flavours
Nicotine pouches are a convenient alternative for existing adult smokers and nicotine users, and come in a wide variety of flavours to excite your taste buds.
It’s often the case that if you like the smell of something, you’re going to like the taste of it too. So, to find the UK’s most-liked VELO nicotine pouch flavour, we looked at which smells were the most popular and linked those to VELO nicotine pouches flavours. VELO nicotine pouches come in a range of flavours designed to appeal to different tastes. Since scent and flavour are closely connected, we wanted to see which smells were most liked and how they relate to our pouch flavours.
Fruity scents - like those found in Tropical Ice) - were the top choice, with almost half of the respondents (46%) listing them among their favourites. Berry scents (like Ruby Berry) followed at 40%, and menthol (like Crispy Peppermint) was chosen by 29%.
The best foodie smells
As the overall favourite scent, the warm aroma of freshly baked bread (30%) was, of course, found to be the overall favourite food smell. It beat frying bacon (21%) and even a Sunday roast (16%) to the top spot amongst respondents.
Freshly baked bread beats everything else to the top of the board in most regions around the country, however, in the North East, the smell of frying bacon came out on top (27%). In Wales (28%), Yorkshire and the Humber (29%), and the East Midlands (29%), the smell of fresh coffee sits firmly as the favourite foodie smell. Greater London enjoys the scent of vanilla the most (25%), and for Northern Ireland, the smell of chocolate (38%).
The best cleaning smells
The scent of freshly washed clothes was the UK’s favourite cleaning smell (18%). Sheffield (30%), Cardiff (27%) and Belfast (26%) were the cities where this scent was most popular.
It beat out scented candles (15%) and the smell of a freshly cleaned home (10%). Women were more likely to choose this scent than men (27% vs 16%).
Generational differences also stood out. Younger respondents (25–34) preferred shampoo (11%), while furniture polish was a favourite among those aged 55+ (10%).
The UK’s Worst Smells
Vomit was the most disliked smell, with 62% of respondents listing it as one of the worst. Women were more likely to choose it than men (70% vs 54%). Other unpleasant smells included sewage (59%), body odour (45%) and nappies (33%).
Conclusion
From food and nature to cleaning products, our favourite smells are often tied to comfort and familiarity. Across all categories, scents linked to baked goods and fresh food were the most popular.
VELO offers pouch flavours inspired by some of the UK’s favourite smells—so you can enjoy them anytime, anywhere.
Find out more about VELO and explore the wide range of VELO nicotine pouch products available to suit your taste.
Methodology:
1. To find out the UK’s favourite smells, BAT conducted a survey of 2,013 adult respondents across the UK aged 18+ via Censuswide.
2. For the purpose of the campaign results, at the start of the survey respondents were asked their age group, region, gender , and how familiar they are with nicotine product flavours and smells (from very familiar to not familiar).
3. For each question, respondents were asked to select up to three, five or ten smells (depending on the options), which were then analysed to determine an overall percentage of “top” and “bottom” smells.
4. For the purpose of this campaign, the smells that had the highest percentage, are those that had more people choose it as one of their best or worst smells. Respondents were not asked to rank smells, so these percentages cannot add up to 100%.
*This quality does not necessarily mean this product is less harmful than other tobacco products.
18+ only. VELO nicotine pouches contain nicotine which is addictive. For adult nicotine or tobacco consumers only.
